Creating the highest quality of imaginative commercial designs.

The Company originated in 2005, initially as a licensee for the sock, underwear and loungewear market with the emphasis on creative designs of the highest quality without diluting the brand identity. Consequently, we now have a wide range of products in Turkey, China, Bangladesh and India for private label, high street and on-line retailers.

We have a dedicated team, comprising of account management, design, merchandising and logistics which ensures we oversee production from concept to delivery with factories that we have a long-standing partnership.

Design & innovation

With an experienced design facility, New Deal can offer our client imaginative commercial designs for men, women and children covering socks, underwear, bathrobes, loungewear, slippers, bags, hats and caps.

Our designers offer trend reports, information with an understanding of the client’s market and direction.

Our first-class relationships mean we can a source a wide range of products for you, from socks to gym wear.

  • Socks
  • Underwear
  • Loungewear
  • Hats
  • Caps
  • Bags
  • Scarves
  • Slippers
  • Vulcanized shoes
  • Mugs
  • Towels
  • Other accessories

Sourcing

We have long-standing connections with factories in China, India, Bangladesh and Turkey and therefore can work on an FOB basis or landed sterling prices, depending on the in-house requirements of our client.

Having built up an outstanding rapport with our factories, we can assure our clients of excellent quality with fully compliant, ethical and socially acceptable factories.

Brands we work with

UK Sales Office

STEPS INDIA, were established in 2006 , and have expanded from a small-scale operation to a global sourcing company. Based in Coimbatore, they supply companies throughout Europe and USA from JD Sports, Castore, Morrisons, Disney, DKNY, Bayern Munich, Real Madrid, Tottenham Hotspurs and many more.

With over 20 years’ experience, they specialise in sourcing high quality garments and accessories, mainly from the Tirupur region of India. With a staff of circa 50 which includes 20 + QC, they deliver first class products, service and seamless supply chain from sourcing to delivery. As a member of SEDEX, one can be assured that all factories are compliant.

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